Editorial Policy

How Gum Theory researches, writes, updates and earns money from its pages.

Where our numbers come from

  • Treatment prices come from published US sources: national fee surveys, dental association data, government sources and prices published by dental plans and providers.
  • We show prices as ranges, not single numbers, because the real price depends on the dentist, the city, the materials and your plan.
  • Each cost page says which sources it uses and when it was last checked.
  • Health information links to peer-reviewed research or to public health and dental association sources.

Who writes our pages

Gum Theory is an independent editorial project founded and edited by Lorenzo Beux, a market research and SEO consultant. He is not a dentist, and Gum Theory does not give medical or dental advice. When a page explains a condition, we tell you when it is time to see a dentist.

How we make money

Some links on this site are affiliate links. If you sign up for a dental savings plan, request a quote or book an appointment through one of them, we may earn a commission at no extra cost to you.

  • Commissions never decide which option we recommend. We compare plans on price, discounts and dentist availability.
  • Pages with affiliate links show a short disclosure at the top.
  • We do not accept payment to publish or change a review or a ranking.

Updates and corrections

Prices and plan terms change. We review cost pages regularly and update them when a source changes. If you find an error or an outdated price, tell us and we will check it and fix it.

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