Lorenzo Beux

Lorenzo Beux is the founder and editor of Gum Theory. He has worked in market research and SEO for more than ten years through his consultancy, Arancao, helping businesses understand what people search for and what they actually pay. At Gum Theory he researches US dental prices and plan terms from published sources (ADA, NADP, CMS and the plans themselves) and explains them in plain language. He is not a dentist; when a page needs clinical judgment, it says so and points you to a licensed professional.

Gum & Breath Signals

The Oral Microbiome Explained: What It Is and Why It Matters

Lorenzo Beux / 16/06/2026

Your mouth holds over 700 species of bacteria. What the oral microbiome is, how it shifts, and which everyday signals can point to an imbalance.

Gum & Breath Signals

Why Mouthwash Can Make Bad Breath Worse

Lorenzo Beux / 14/06/2026

Why “clean” can feel temporary even when your routine looks normal, and what short-lived freshness after brushing can point to.